Privacy Policy

1. Who we are

Petstore ED runs petstoreed.com. This policy explains what personal data we collect from people who visit our site or buy from us, why we collect it, and what rights you have. We decide how and why your data is used, which makes us the controller of it.

Petstore ED is the trading name of Alessandra Teixeira Balbino de Macedo, a sole trader based in Portugal.

Address: Rua das Moitas, Alcorochel, Santarém, 2350-001, Portugal
Email: hello@petstoreed.com

If you have any question about your data, email us and we will reply within 2 working days.

2. What we collect

When you place an order: your name, delivery and billing address, email address, phone number if you give one, and what you ordered.
When you pay: your payment is handled by our payment provider, Shopify Payments. We do not see or store your full card details.
When you contact us: your emails to us, and any photos or videos you send about a return or a problem with an item.
When you leave a review: your name or first name, your review and the product it is about.
When you join our newsletter: your email address and your choice to receive it.
When you browse the site: your IP address, device and browser type, the pages you view and how you arrived. We collect this with cookies and similar tools, set out in section 4.

3. Why we use your data

The law says we need a lawful reason for each use of your data. These are ours.

Process your order, take payment and deliver it. We need it to carry out our contract with you.
Answer your questions and handle returns and refunds. The contract, and our legitimate interest in good service.
Keep tax and accounting records. A legal obligation.
Prevent fraud and keep the site secure. Our legitimate interest in protecting the shop and our customers.
Show customer reviews. Our legitimate interest in sharing honest feedback.
Measure how the site is used (Google Analytics and Microsoft Clarity). Your consent.
Show you our ads on other sites (Meta Pixel). Your consent.
Send you marketing emails. Your consent.

Where we rely on your consent, you can withdraw it at any time and it will not affect anything done before.

4. Cookies and tracking tools

Petstore ED uses cookies and similar tools. Some are essential for the shop to work, such as keeping your basket and keeping checkout secure. These do not need your consent. The others only run if you accept them in our cookie banner:

Google Analytics and Microsoft Clarity show us which pages people visit and how they move around the site, for example where visitors click and scroll.
Meta Pixel lets us measure our ads and show you relevant ads on Facebook and Instagram.
Judge.me collects and displays customer reviews.

You can change your choice at any time from the cookie settings on our site, or in your browser. Our Cookie Policy lists every cookie we use.

5. Marketing emails

We only send marketing emails to people who signed up and agreed to receive them. We use Shopify Messaging to send them. Every email has an unsubscribe link, and you can also ask us to stop by emailing hello@petstoreed.com.

Emails about your order, such as your confirmation and tracking number, are not marketing. We send them to everyone who buys from us.

6. Who we share it with and transfers abroad

We share only the data each of these needs to do its job:

Shopify, the platform that runs our shop and stores orders. Shopify also uses some data under its own privacy policy.
Shopify Payments, which takes your payment.
Delivery and fulfilment partners, who prepare and deliver your parcel. They receive your name, delivery address and contact details.
Google, Microsoft and Meta, if you accept analytics and advertising cookies.
Judge.me and Shopify Messaging, for reviews and emails.
Our accountants and advisers, and public authorities when the law requires it.

We do not sell your personal data.

Some of these companies are outside the UK and the European Economic Area, including in the United States and China. Petstore ED itself is based in Portugal, which the UK recognises as providing adequate protection. When we send your data to a company outside these areas, we share only what is needed to deliver your order.

7. How long we keep it

We keep your data only as long as we need it for the reasons above.

Orders and invoices: for as long as tax and accounting law requires.
Messages, photos and videos about returns or problems: 1 year after our last contact with you.
Newsletter: until you unsubscribe.
Reviews: while the product is on sale, or until you ask us to remove yours.
Cookie data: as set out in our Cookie Policy.

8. Your rights and complaints

You have the right to:

ask for a copy of the data we hold about you;
have wrong data corrected;
ask us to delete your data, or limit how we use it;
object to us using your data, including for marketing;
receive your data in a format you can reuse;
withdraw your consent at any time.

To use any of these rights, email hello@petstoreed.com. We reply within one month and it costs you nothing. We may ask you to confirm who you are first.

If you are unhappy with how we handle your data, we would like the chance to put it right first. You can also complain to the Information Commissioner's Office (ico.org.uk) in the UK, or to the Portuguese data protection authority, the CNPD (cnpd.pt).